![]() An approximation that will also closely align with the on screen RGB conversion from Pantone. If the printer won’t use Pantone or it becomes cost prohibitive, you can use the Pantone conversions for CMYK to get the closest approximation when printing. Pantone identifies specific conversions for cyan, magenta, yellow, and key/black (CMYK) and red, green, and blue (RGB) based off their original Pantone colours. With these specifications in place, printers can achieve absolute accuracy with the Pantone ink formula. The approach to take to achieve colour consistency is to begin with Pantone colour chips. From your logo and identity, to colour selections on screen or in print, colour consistency is an important component to keep in mind when marketing your business. ![]() In order for your customers to recognize the ongoing theme, character, and objective of your business wherever they are, consistency is key. ![]()
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